As a Dublin digital marketing agency, we continually identify and evaluate current marketing trends to help our clients increase their marketing success. At this year’s 2013 Dublin Web Summit, our team was able to meet with other top industry, online marketing professionals from multinational brands and world leading companies. The primary trends of this year’s are:
Social media sites have become the most important tool for reaching your target audiences. Which are the best social networking sites for you? Here are the top 10 social media websites for 2013.
Hashtags were created by Twitter as a means of organising content and now are found on many social media channels like Google+, Tumblr, Pinterest, Instagram and others. Using hashtags on Instagram and elsewhere helps users tag content of a particular subject with the # symbol to organise and categorise messages or photos. Continue reading Instagram – The 100 Most Popular Hashtags
In 2011, Google launched Google Plus (Google+), an internet social network modelled as an improvement to Facebook. By October ’11, it had accumulated over 40 million users. In Nov ’11, Google followed the lead of LinkedIn and Facebook, allowing businesses to have micro-sites (Pages) on its platform. Continue reading Social Media Marketing – Google Plus Business Listings
Social media marketing, also known as Social Media Optimisation (SMO), is recognised as an important facet of service and product advertising. Facebook, Twitter and LinkedIn and several others all play very vital roles in the global arena of service and product advertising and marketing. Continue reading Social Media Marketing Services (SMO)
Promotions are the proven way to grow a social audience, engage consumers, and drive sales. By running all sorts of online promotions you can literally track the campaign in real time and watch your audience and sales grow with ease across multiple social networks. Continue reading Using Promotions To Grow Social Media Audiences
Clients regularly ask “What is the best time of day for Social Media interaction?” The answer depends on which country/region you want to reach – and where you are currently based in the world.
For example, if your business is based on the East Coast (EC) of the United States, and you want to strategically target the whole United States. You should post around 11am and additionally post around 5pm for the West Coast. This will also reach target markets in Canada, Mexico, Brazil, Columbia, Peru, etc. Continue reading Best Time Of Day For Social Media