Marketing Trends – 2013 Online Marketing Summit

As a Dublin digital marketing agency, we continually identify and evaluate current marketing trends to help our clients increase their marketing success. At this year’s 2013 Dublin Web Summit, our team was able to meet with other top industry, online marketing professionals from multinational brands and world leading companies. The primary trends of this year’s are:

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Social Media Marketing – Google Plus Business Listings

In 2011, Google launched Google Plus (Google+), an internet social network modelled as an improvement to Facebook. By October ’11, it had accumulated over 40 million users. In Nov ’11, Google followed the lead of LinkedIn and Facebook, allowing businesses to have micro-sites (Pages) on its platform. Continue reading Social Media Marketing – Google Plus Business Listings

Best Time Of Day For Social Media

Clients regularly ask “What is the best time of day for Social Media interaction?” The answer depends on which country/region you want to reach – and where you are currently based in the world.

For example, if your business is based on the East Coast (EC) of the United States, and you want to strategically target the whole United States. You should post around 11am and additionally post around 5pm for the West Coast. This will also reach target markets in Canada, Mexico, Brazil, Columbia, Peru, etc. Continue reading Best Time Of Day For Social Media