It’s not easy being a digital business in our rapidly growing media marketplace. Branding your company online and reaching the right people that care about your story is getting harder and harder to do. Continue reading Digital Media Audit
Your social brand is, in some senses, who you are. It’s how people identify with you or your company. When using social media to augment your brand, it’s very important to understand how finding the right balance between brand and personality can lead you to success.
We work with our clients to develop a unique and engaging customer experience that will set them apart from their competition. This focus on experience marketing elevates our clients’ messages beyond more common commodity, product and service messages. Continue reading Taglines – What Does Yours Say About Your Business?
Brand development is the process of creating, maintaining and improving the performance of a product or service through a variety of advertising or promotional campaigns. It is the process of establishing and securing your product’s spot in the crowded marketplace through delivery of a core message, which connects to the consumer and resonates a positive association. Continue reading Branding
Brand development is crucial in today’s world, where the fight to get noticed amidst the global marketplace is getting tougher and more competitive. Magazines are thicker not because of content but because of ads; television is saturated with commercials and infomercials that present a hundred different versions of the same product. The internet is teeming with websites who are constantly advertising, and competing for the top spots in search engines like Google, Yahoo and Bing. Continue reading Brand Development