Brand development is the process of creating, maintaining and improving the performance of a product or service through a variety of advertising or promotional campaigns. It is the process of establishing and securing your product’s spot in the crowded marketplace through delivery of a core message, which connects to the consumer and resonates a positive association. Continue reading Branding

Brand Development

Brand development is crucial in today’s world, where the fight to get noticed amidst the global marketplace is getting tougher and more competitive. Magazines are thicker not because of content but because of ads; television is saturated with commercials and infomercials that present a hundred different versions of the same product. The internet is teeming with websites who are constantly advertising, and competing for the top spots in search engines like Google, Yahoo and Bing. Continue reading Brand Development